The once distinct line between corporation and consumer has become blurred largely because of the intimacies of the internet. Before this, companies relied on tv commercials with catchy jingles and newspaper ads. Now, every megacorporation out there has a verified twitter account where they can form interpersonal relationships with their client base. And I'll be the first one to admit, I also think the person who run's the Wendy's official twitter is pretty funny- And too good at their job.
It isn't all bad though. After all, it's not just these megacorporations growing their user base, but small businesses too. I see this mostly with the arts, talented but unrecognized artists slowly but steadily gaining followers and supporters to sell their pieces too. Or perhaps they get a lucky break and a post goes viral, difficult to do with the ever changing algorithms, but not impossible. However many followers they have is more followers than they would have without social media, (which is zero, just so we're clear).
In a similar vein, I love the community social media allows one to create. People I otherwise would never have met, I talk to every day now, because I found them through shared interests on social media. I also like to support the small artists I talked about before; all it takes is a single click of the follow button and I get to see great art/music/writing/etc on my feed.
At the end of the day, the way you curate your social media experience is up to you; Whether it's to build a business empire, stay connected with family and friends, sell and organize commissions, or what have you. Social media has only made it easier than ever.
No comments:
Post a Comment