Week 6 Part A: Engaging Your Customers - FaceBook Strategy

 Liked Business Pages:

1. amorology weddings
2. simply elegant weddings
3. majestyk planners & events
4. california funeral directors association
5. oceanside mortuary
6. eternal hills memorial park
7. florists' review

My strategy for choosing business pages to like is thinking of potential business partners. When I think of events to bring bouquets of flowers it's weddings and funerals, and other similar events that have planners for hire. If these nearby planners used my flowers and bouquets for their events, that could lead potential customers back to me for holidays and other sales. 

The planning business pages typically share photos of the events they worked on to use as advertisement and proof of their good work. These included photographs of flowers used. These aesthetically pleasing photos are usually accompanied by a paragraph long caption; though I skimmed these pages they seemed well written enough. It doesn't look like they get much engagement, which is a bit surprising based on how much business they appear to get. 

As for the mortuary pages, there is definitely a more somber vibe in comparison to the bright, cheerfulness of the wedding planning pages. However, I figured that wake's and anyone who wishes to pay respect at a grave typically brings a bouquet of flowers, so there is a potential partner in these businesses as well. These pages have a wide variety of types of posts, there doesn't seem to be a whole lot of blatant advertising, instead posting inspirational  quotes and the like. They don't appear to get a whole lot of interaction from followers either; however, memorial park got significant traction on their post on remembering 9/11, but I believe this is simply an outlier.