Post Reach
This is an incredibly important feature of Facebook; without it, posts would never be seen. It is a helpful tool to track how well your posts spread throughout social media, and to whom it is shown to. Even without "engaging" with a post, at the very least it could be seen, which is better advertising than none.
Even that provides helpful information. Who is viewing this post without engaging with it, and why is this particular audience not engaging with it? These kinds of questions can be answered, and remedied, with insightful statistics relating to post reach.
Post Engagement
This is the feature that facebook users strive for, those much sought after likes and comments. This feature can show what posts do better over others, what customers have to say about your products and services, and can help your business be spread even further than it otherwise would have on its own.
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