Week 10 Part A: Researching Email Marketing

 I think with my business I could easily send out newsletters weekly with new arrivals, seasonal specials, maybe even deals and such. However, I get annoyed when I an overabundance of newsletters, so I would opt for bi monthly at most, the only exception being major holidays to send out day of. It is difficult to find a happy medium- you want to remind the customer that you exist, but you also don't want to drive them away (I am very guilty of unsubscribing from a handful of brands I like simply because they sent too many emails).

I can see this fictitious business being very close to the community, so aside from the aforementioned content, I can also see customers being interested in some sort of horticulture program we sponsored or volunteering at a community garden. Because I gave my business a garden and pumpkins, maybe I could even host a pumpkin carving event. Newsletters can really have anything, as long as it's new and/or helpful to the customer. 

I am usually very good at maintaining my inbox and regularly sift through emails, but only the important ones should be in the primary box; Likewise, advertisements should go into the promotions inbox, but that isnt always the case, and depending on the business I often find myself unsubscribing should they send enough newsletters to annoy me. Other than that, while I don't exactly enjoy going through all the ads, it's good to know which businesses are active and coming out with new products. I also keep track of any deals, even ones I missed should they do a rerun eventually, and any coupons I may have received for being a subscriber. 

In short, if someone is subscribed to your mailing list then theyre already interested in or need your business, so newsletters should be something new to the customer.