According to the Search Engine Optimazation lecture, the top 3 business analytics to focus on are, in order, page views, engagement, and conversations. With this information, the google features that would work best for my, as well as any business, are ones that directly impact those results.
As a small business, it is essential that Weed 'em and Reap maintain a good reputation with the local community, so receiving reviews via these analytical tools shines a light on it's current standing and helps spread the good word of our business practices.
It seems like google has categorized it's several tools into distinctive categories so it's easy to find tools that serve your businesses' specific needs, so I can confidently say that those under data collection and analysis should be more than helpful to Weed 'em and Reap.
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