I do not have nearly enough followers on either my facebook or instagram to make an accurate report on my analytics, let alone see the audience demographic, but it seems from what little data I do have that instagram is better at reaching and maintaining activity over facebook. Even during periods of inactivity I was receiving a handful of likes and follows on instagram, but it seemed like a post on facebook was either a hit or miss depending on when you posted it- in all honesty, I expected it to be the other way around.
Because my number of followers and overall engagement is severely lacking, I will instead be analyzing the professor's activity insights- although I though it was interesting to note my former observation from the time i've been managing these social media accounts.
It was very interesting studying this set of information, as it provided factors that I haven't ever considered before; that which being types of device used to find your business page, which could influence how ads are seen and/or made, organic and paid follows, and where you get followed from or on.
As per the disclaimer, the data is not perfect due to the unforseen circumstances of covid and its effect on businesses of all kinds. The report from just last week seems to indicate that individual posts reach and engagement were up by 30 percent, yet page views as a whole dropped a bit.
Data from last year showed that posts didn't seem to reach a whole lot of new people; but for the people who were already followers of Aztec Brewing company were engaging with posts by an 80 percent increase. It is this set of data that compares posts and their different times of posting, which seems to prove my theory that posting later in the evening seemed to reach more people.
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