For this blog entry I've decided to compare and contrast Subway and Hungry Bear.
Immediately upon opening the link to Subway's website I am hit with a call to action deal for a footlong, an ad that I have to manually close out of in order to browse the rest of the website. The second I do and am able to read the home page, there is a scrolling menu of new sandwiches with an "order now" button on each slide, which I believe also qualifies as a call to action. In fact, scrolling down a little ways is yet another call to action, this time for their mobile app and deliveries.
The links at the top of their page lead to locations, more deals, catering, and gift cards, which just goes to show how big this business is.
In comparison, there aren't any call to action ads that jump out at me when I open Hungry Bear's website. Instead, I am greeted by California's notorious mascot, the grizzly bear, happily eating a sandwich. It is very obvious that this family restaurant is trying to win over customers with familiarity and loyalty to California.
If the name of the restaurant wasn't obvious in this regard, the art, even down to the custom mouse design, is all bear themed.
The biggest difference I see is that Hungry Bear is all about trying to get their name out there, showing off reviews and awards they have won in San Diego and California as a whole, versus Subway, which is so big already that they can afford all kinds of deals and other offers. Hungry Bear has an entire page dedicated to accolades, despite all their links having some sort of review already.
They both have links to locations, but Hungry Bear's simply gives directions to it's singular locations, while Subway has to ask permission to my location so it could find me the nearest Subway.
There is a very short and sweet description about how Hungry Bear is the best deli in San Diego when you click their About Us link. I actually had to scroll to the footer to find a similarly named link on Subway's website, and because their business is so large it further links to stories in different countries.
Both restaurants offer catering. Hungry Bear simply asks for personal information. Whereas subway offers their catering menu, catering ideas, frequently asked questions about catering, and of course, an option to begin a catering order.
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