Thursday, December 9, 2021

Week 16 Part A: Developing Your Marketing Strategy

 The more social media accounts I can use to creatively market my business, the merrier- however I would definitely prioritize instagram and twitter primarily for business inuiries and promotions. I would use said app's specific tools to analyze my post reach and engagement. Knowing my customer bases' demographic isn't very important to me as it doesn't affect my business nor its strategies, but the former two are imperative for calculating which posts do well and at what time and why. It would also track growth of sales, followers, and my business as a whole. 

I definitely found instagram to be the most efficient and simple out of the various social medias I've experimented with; though that is largely due to my former knowledge of how to use it and its algorithm. Earlier this semester I believe I said I would use social media bi weekly at most; I still think that is a fair amount of time trying to bolster my business online, but now I think I could easily bump it up to every week, or twice weekly if I got creative enough with posts or recycled old ones. 

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